Andrew Dubber, international music consultant and author of New Music Strategies, to lead online music biz workshop
Hamilton’s Vibewrangler Recording Studio to host this special event
JULY 9, 2009 – HAMILTON, ONTARIO – On Saturday, August 1, Hamilton’s Vibewrangler Recording Studio will host an all-day workshop for DIY musicians and music professionals alike with international new music strategies guru and lecturer, Andrew Dubber. Seating is limited to ensure opportunities for discussion and dialogue between participants and Dubber. Contact Michael at 905 308 6896 to participate.
An online music consultant, a co-founder of Music Think Tank and the author of New Music Strategies, Dubber is one of the world’s leading experts on the topic of practical online business models for the music business. New Music Strategies attempts to unpick and explain what’s going on in the online music environment – and from that, develop strategies to help independent musicians and music businesses cope and thrive in a changing media environment.
“The new (music) model is about starting an ongoing economic relationship with a community of enthusiasts,” explains Dubber. “It's about attention and repeat engagement. It's about letting go of the idea of the individual transaction and the 'lost sale' of a pirate download. CDs and mp3s are increasingly souvenirs of an engagement with a musical experience, rather than the occasion for the experience itself.”
Worldwide, CD sales have suffered due to the inflexibility of the medium (and the greed imbedded in the industry). Music fans have spoken and they want to be able to get at least one free song as an mp3 music file and they want to be able to share the file across various media, iPods etc, as well as with their friends. Musicians and labels need to embrace their customers – music fans, who have made it abundantly clear how they'd prefer to access music.
"We've had incredible success's with the ideas gleaned from Andrews Ebook and his blog and were really pumped about working with him in person."
Glen Marshall,
Producer + Partner Vibewrangler Studio.
The respect and regard for Dubber is stellar and consistent throughout the old and new music world. “Andrew Dubber is one of the only people whose opinion I respect,” says Derek Sivers, founder of CD Baby, an online music store specializing in the sale of physical compact discs and digital music downloads from independent musicians directly to consumers. “Dubber is all about no hype, no selling instant success – just great insight on the ever changing world of digital music,” says David Rose, founder of KnowTheMusicBiz.com, an online community and resource center for independent artists and musicians.
With a background in both the radio and the music industries, and with an academic record that includes numerous articles, book chapters, and conference presentations about digital media, the music business and media ecology, Dubber has quickly become one of the UK’s (and world’s) leading experts in the field. His research includes a project on online fandom within the BBC’s Audio and Music Interactive division; explorations into jazz and other specialist music consumption online; the social impact of iPods; and post-graduate work on digital radio and deregulation. He currently consults for over thirty music and radio businesses in the UK and Europe – from established record labels and retailers to entrepreneurial online music start-ups – and is on the advisory boards of Bandcamp (US), Meetsound (France) and Un-Convention (UK).
Dubber has written articles for Computer Music Magazine and chapters on blogging and podcasting for the Alternative Media Handbook (Routledge, 2008). He is currently co-authoring an undergraduate textbook on the Music Industries, and is the co-author of a book about new technologies for broadcasters in developing nations, commissioned by UNESCO.
For more information or to discuss possible interviews or private consultations with Andrew, contact:
Glen Marshall | Michael Keire
Vibewrangler Recording Studio 905-308-6896
Jeff Martin | Quorum Communications Inc.
905-929-9397 or jeffmartin@quorumpr.com
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Event Details
Vibewrangler Recording Studio
468 Cumberland Avenue @ Gage Avenue
Saturday, August 1, 2009
11:30 AM – 5:30 PM
Tel: 905-308-6896
vibewrangler@gmail.com
